Researchers say they’ve discovered that Oreos are as addictive as cocaine, supporting the theory that high-fat, sugary foods stimulate the brain in the same way drugs do.
Connecticut College students and a professor of neuroscience used rats in their experiments.
“We chose Oreos not only because they are America’s favorite cookie, and highly palatable to rats, but also because products containing high amounts of fat and sugar are heavily marketed in communities with lower socioeconomic statuses,” said neuroscience major Jamie Honohan.
The rats got Oreos in one part of a maze and when given a choice, that’s where they would hang out.
Researchers also found that eating cookies activated more neurons in the brain’s “pleasure center” than cocaine or morphine.
Honohan also noted that the just like people, the rats ate the creamy center first.